Updated: March 06, 2020

we make brilliant and beautiful clothes for great women

we’re becoming a resource for helping to secure personal protective equipment for doctors
Scroll down to learn how you can help


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A Note from Nomi in New York

March 20, 2020
Dear Ladies (& Gentlemen) of NAOMI NOMI,

As of last Wednesday, production on our spring/summer drop officially, and understandably, came to a grinding halt. We were all ready for our final fitting, but we could not in good conscious have Katherine, our fit model, trek from Harlem to Brooklyn to have myself and our Director of Production, Fawzia, get up into her crotch to make sure our soon-to-launch bike shorts fit her back under-butt perfectly. After all, there is no way to do a proper fitting six feet away from one another.On Friday, it all became moot as Governor Cuomo closed all non-essential businesses, including our manufacturing partners on 35th Street. 

With no fitting, no manufacturing, and definitely no photoshoot in sight, we are pushing back our entire spring collection indefinitely. Without making promises, we are now hoping to launch in June. Rest assured, we’ll be ready to jump back in as soon as we can responsibly.

One way to look at this is Governor Cuomo has officially told me I can’t work and I can’t make new things. I’m sure you’ve all come to realize this is a non-starter for me, and the whole NAOMI NOMI team. So we’re not stopping, we’re helping.We are taking a two-pronged approach in our efforts:
  1. Working with our manufacturing partners to convert their facilities into full-scale, medical-grade mask manufacturers following public guidance provided by the CDC.
  2. Helping home sewers learn how to make cotton face masks for use if you become sick, or in the event doctors and hospitals need to turn to this option. While no one is suggesting a doctor on the front lines of this fight should be intubating a COVID19 patient with a homemade mask, there are countless other essential hospital personnel (the receptionists, the janitors, the mailroom lady!) who still need protection in order to ensure that medical-grade masks are reserved for the frontlines.

All that said, we need your help. Read below to learn more. This war is local and personal, and we’re gonna need all the resources we can get. Two years ago I started this company wanting to do more with my skills as a maker to help women change the world. As Anne Klein so beautifully put it: Clothes won’t change the world, but the women who wear them will.

So, let’s get to it.

With love, health, wfh clothes, and ever more ideas,


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Read to learn more about the shortage of PPE and what the CDC is recommending.

from the CDC:

Strategies for Optimizing the Supply of Facemasks

Frequently Asked Questions about Personal Protective Equipment

Infographic: Understanding the difference between surgical masks and N95 respirators


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Read below to help us secure materials and coordinate manufacturing.

At this moment, we are working with our manufacturing partners, Simon and Zhu Ru, to get them up and running as medical-grade mask manufacturers. Both factories are on 35th Street in Manhattan and both factories have large teams of seamstresses ready and able to make hundreds, if not thousands, of masks a day. Two other factories have reached out, and we are working to help them all navigate these new production models.

How you can help:

First things first: If you or anyone you know has access to production garment making facilities, please make sure they email:

1) Governor’s Office
Amid a shortage of personal protective equipment — or PPE — products in the state, including gloves, masks and gowns, the Governor is asking all PPE product providers to sell to the state any products that are not essential or not currently being used. Businesses interested in selling products to the state should contact Simonida Subotic at
The Governor is also encouraging any company with the proper equipment or personnel to begin to manufacture PPE products if possible. The state is willing to provide funding to any company to obtain the proper equipment and personnel. Businesses interested in receiving state funding to manufacture PPE products should contact Eric Gertler at
Additionally, is a good email as well to get in contact with the Economic Development Corporation for NYC on this matter. From their team: We are creating a consolidated list, and as we gain clarity around needs and requirements around needs, we will start making connections.

3) In addition, doctors at coordinating hospitals have created GET US PPE. Make sure to sign up!
What we need: Material. As of 3/22 @ 4pm, we are waiting to hear back from the Governor Cuomo’s Office about securing medical-grade materials. So far, the large medical supply retailers have resisted giving, or even selling, their material to our garment manufacturers (…I know). The factories are ready to go, they just need material. We are waiting another 24 more hours before we get back on the horn directly to companies who make & sell the material. We have identified Dupont Tyvek as a viable option. If you, or anyone you know, works at 3M, Honeywell, Dupont, or any other medical supplies company, please email immediately.


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Read below to learn how to make your own, and then make more for all the non-doctor, hospital personnel.

As we prioritize the manufacturing of medical grade masks, we are also preparing for the worst: the event that hospitals need to use non-medical grade masks. In that case, we are all able to help. State the Label has made a fantastic pattern and how-to-guide that we can all use to make masks from home. 
Here is the pattern to download
Here are the instructions

Never sewn before? Don’t even have a machine? Worry not! We will be teaching everyone how to make these on our @_naominomi_ Instagram every day this week at 7pm. Monday/Wednesday/Friday we will teach those with a sewing machine and Tuesday/Thursday we will teach those without!

March 23rd - 27th @ 7pm: What to bring:
  • A clean kitchen table
  • A pair of scissors
  • A sewing needle (or a sewing machine, if you have one)
  • A dozen or so safety pins (or straight pins, if you have them)
  • 2 pieces of fabric, at least 8” x 12”, each
  • 26” elastic cord or 1/8” wide elastic band
  • A print out of the pattern (see above)
To distribute these masks, we will be working both directly with hospitals as well as with the newly formed Masks for Medicine. To ship your homemade mask directly to Masks4Medicine, send to:

c/o Nicole Seminara, MD
240 East 38th Street, 11th Floor
New York, NY 10016

Stay in the NAOMI NOMI know