Wrap yourself in this fabric and call us in a week when you emerge.

Meet our Lyocell Twill

Sometimes, you fall in love and you let that love make all the decisions. That's how we started using lyocell. We found it, couldn't stop touching it, and now all of NAOMI NOMI is really just an excuse to drape ourselves in it until eternity.

But wtf is lyocell?! Glad you asked: Lyocell is a type of fabric that is responsibly produced from sustainably sourced wood. As a biodegradable fabric, it is known for its strength, moisture absorption, and softness. Its closed loop-production process takes the material from forest, to wood, to pulp, to fiber, to yarn, to fabric, to NAOMI NOMI's studio, to our sewing team on 35th street where it becomes a shirt, back to our studio, into a box, into the mail, and onto your body.

Our Lyocell is produced in Canada and is woven in a twill formation. The twill (which you can see from the fabric's tiny diagonal lines) puts a healthy dose of movement into the material. With a cool black finish, it hangs like water off the body.

Wtf is a corozo button?

The corozo nut, also called a tagua nut, is a natural material which is commonly used for carving. Turns out, buttons are like tiny carved sculptures which makes corozo great for button making.

Why is this shirt called an Oxford?

Back in the 19th century, a guy who owned a Scottish textile mill had a brilliant idea for a marketing campaign: name the season’s fabrics after all the fancy universities. All the rich boys who go to these schools will want them and they will all sell - cue happily ever after. Well, it kind of worked! No one really liked the Cambridge, Harvard and Yale weaves, but the Oxford — now that was a hit. Known for its yarn’s criss-crossing basket weave, Oxford cloth became the go-to garment for British polo players (it was breathable and the closest thing they had to sportswear).

Today,Oxford shirts are made in all types of fabrics - especially 21st century sustainable ones ;)