NAOMI NOMI is a new made to order garment line for working women. Some call it business leisure, we call it Life’s Workwear.
It began with a material experiment and became something with a name.
The Bad Wife Shirt is NAOMI NOMI's take on the traditional men’s work shirt, with a subversive feminist take. It’s the ideal, slightly oversized, 100% cotton Oxford shirt — loose in the body, with a strong collar, and a hem that drapes gracefully across your butt.
And it’s been burned, real bad.
Each shirt is individually burned using a 1974 Philips Comfort 360 Aqua Cassette steam iron. The white shirts burn for 35 minutes, and the black burn for 28 minutes, making each shirt its own unique mono print.
All NAOMI NOMI garments are inspired by the process of making.
What are the tools we use to make clothing, and how do those tools affect the ways we measure, and consider, our body?
Looking for the NAOMI NOMI pre-collection? The one with Charlotte, and Rachel and Carly?