Fabrics you want to keep touching
Allow us to nerd out on the stories, origins, and makers behind our magnificent materials
The materials with which we fill our lives matter.
At NAOMI NOMI, we source our fabrics from mills that have been operating and innovating,
some for centuries, weaving and finishing spectacular fabrics that breath,
move and feel like the luxurious natural resources that they are.
Read below for some of the stories, origins, & makers behind our magnificent materials.
Merino WoolThe softest and strongest fabric on the block.
From Sheep to Shirt
Naturally wrinkle resistant, merino wool absorbs the odor from your sweat and releases it only when washed. That means it doesn't need to be washed after every wear. That's great news because the majority of a garment's impact on our environment comes, surprisingly, not from its production, but from its time spent in a washing machine and dryer.
Who We Work With
Post haircut, our wool is spun into yarn and then woven into cloth at our partner mill in Bavaria, Germany. In the biz for over 350 years, this mill is the oldest cloth manufacturer in Germany, and incidentally the 29th oldest industrial enterprise of any kind in Germany. The Mill has been family-owned for 10 generations.
Every season, we work directly with their team to dye our new hues. After the wool is dyed, it's spun into yarn and wound onto gigantic spools. Then, the Germans weave. Once finished, the gorgeous fabric is sent to New York to be cut and sewn into the perfect NAOMI NOMI New Oxford just for you. Strong, soft, and timeless.
Weighted LinenWhen we die, bury us in linen like Egypt's ancient mummies.
From Ground to Garment
First, it’s harvested through pulling rather than cutting to get the longest fibers possible. Next, the harvested plant must be stooked, which is the process of tying the flax linen together, and then it’s left out to dry standing in bundles called, “beats.” Once dry, the seeds are removed from the flax in a combing-like process called scutching. Only then, when the plant stock has been separated from the fibers, are we able to spin the yarn.
Woven in Ireland from flax grown in France and Belgium, our new weighted summer linen is soft against the skin, textured to the touch, and oh-so breathable. Because of its porous nature, linen is naturally moisture-wicking, keeping you dry all day long.
Like wearing your favorite summer blanket
Because our linen is 100% natural, yeah, it wrinkles, and yeah we love that!
Remember, “wrinkle free” linen is code for “chemically treated” linen. The folds are beautiful - soft landscapes that gather near the hem. Toss it on the floor and pick it up the next day - gravity will do the rest. Like all of our clothes, they’re meant to be worn, not hung for display.
OK, one more fun fact:
Hemp DenimThis controversial plant that has been causing conversation for centuries.
From Stem to Stitch
Hemp is a miraculous plant (and not just in the *coughcough* way you might think). Hemp is incredibly lightweight, durable, long-lasting, and sustainable. Actually in terms of being low impact, it's second only to our wool.
Need proof? Allow us to get down to brass tacks:
Hemp has the power to: yield up to 1300lb of fiber/acre (double the amount of cotton and 160% more than linen), grow prosperously sans pesticides, herbicides, or fertilizers, use 70% less water per season as irrigated cotton, be harvested within 100 days of being planted, and grow for up to 20 years straight in the same location without need for crop rotation or soil replenishment.
Double-faced CottonA white cotton shirt to your wardrobe is like the flour to your pantry or a tampon in your purse.
You know you’ll always need it.
From Field to Fabric
The cotton plant starts as a flower and then matures into a beautiful ball of fluff, which is gathered and then spun into the soft fabric we love. The term cotton refers to the soft fibers inside the hard encased plant. Picked by hand for centuries, the biggest innovations in cotton came in the 13th century in India with the first cotton gin and then the 19th century in the U.S. with the mechanical cotton gin. The mechanical cotton gin alone cut the amount of time it took to separate the cotton fluff from the plant down to 12 hours from 600 hours.
What makes ours special
When selecting our cotton, we wanted a weight that was strong enough to be thrown around yet billowy enough to feel effortless. It turns out that weight is exactly 170 grams. Don’t mind the graveyard of swatches it took us to find that perfect number…
Is our cotton organic?
Glad you asked. It is not, yet. We are working on it and hoping to debut an organic double-faced cotton oxford in Fall 2022.
Back in the 19th century, a guy who owned a Scottish textile mill had a brilliant idea for a marketing campaign: name the season’s fabrics after all the fancy universities. All the rich boys who go to these schools will want them and they will all sell - cue happily ever after.
Well, it kind of worked! No one really liked the Cambridge, Harvard and Yale weaves, but the Oxford — now that was a hit. Known for its yarn’s criss-crossing basket weave, Oxford cloth became a mainstay of the closets of British polo players (it was breathable and the closest thing they had to sportswear). Eventually, Oxford became the name of the shirt itself, too.
From Cocoon to Cloth
Once the thread is produced, it’s woven into a twill formation which gives our fabric its glorious movement.
Who We Work With
Lyocell TwillSometimes, you fall in love and you let that love, make all the decisions.
That's why we use lyocell.
From Tree to Twill
This closed-loop production process takes the material from the forest, to wood chips, to pulp, to fiber, to yarn, to fabric, all the way back to NAOMI NOMI’s studio. When we touched it, we fell in love. Now it’s your turn.
Can’t Stop Touching it
Why eucalyptus trees? Because they grow super fast, without irrigation, or any need for pesticides. Plus, as a biodegradable fabric, 99.5% of the dissolving agent can be used repeatedly.
What makes Ikat fabric so unique? It's the dyeing of the yarn. The weavers start by tightly tying bundles of cotton yarn together to resist dye them. Only when the weavers finish dyeing do they then thread their looms. This traditional Indonesian dyeing technique – Ikat – produces patterns that have a characteristic blurriness – because lining up the patterns on the dyed fibers along the warp and weft is really, really hard. But that blurriness? That’s what we, and traditional weavers everywhere, love so much.
The perfect summer material.
Shop the Ikat Edit
Cotton JacquardSpectacularly semi-sheer.
From Loom to Lightweight Cotton
What is jacquard you ask? Basically fabric crafted from complex weaves. The colors, patterns, and motifs are created through an intricate, mechanical yarn dance between the warp and weft of thread - as opposed to being dyed or printed on the surface.
Because we’re nerdy and you are too...this revolutionary loom was designed by Joseph Maria Jacquard in 1801.
Similar to a player piano, the jacquard loom could read a row of punched wooden cards in order to weave a predesigned pattern into fabric. Early jacquard looms are considered the precursor to the computer.
Using yarn from India, Thailand & Indonesia, our 100% cotton jacquard is woven & dyed in Japan.