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Does the screenprint on The Origin Tees look familiar? Probably because it's a nod to the origin tags tucked inside every NAOMI NOMI garment.
As a brand founded by makers, manufacturing locally embodies our principle, our raison de vivre, and the heart on our sleeves (or chest, rather).
This campaign features New York's finest - our labelmakers, seamstresses, cutters, button guys, and more - that we're lucky to call our partners. Producing & partnering locally in NYC is something we're deeply proud of, because it allows us to guarantee the highest standards of garment quality, team conditions, and overall ethical execution of every part of our process.
Why do we do it?
Recycling = Breaking something down into raw materials that are reused.
Upcycling = Revitalizing something in its current form.
The average American throws out 81lbs of clothing every year, so we only make new clothes when what we need doesn't already exist. Each Vintage Tee was hand-selected for its quality before adding our special touch with our screenprinted battle cry.
We wrangled the full NAOMI NOMI team to screen print each of these tees.
An ancient technique, silkscreen printing involves stretching a taught silk mesh stencil over a garment, then pressing ink down into it to create a design. There's no room for mistakes, and this team - as usual - nailed it.