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The New Oxford
Big Purple Merino Wool
$278
A true workshirt: tough and durable, but damn it's soft and elegant. With locally-sourced, painted olivewood buttons.
Inspired by a mix of 1930s industrial wear and 1980s power dressing, The New Oxford in Big Purple is relaxed in the shoulders and strong in the collar. It’s made in our legendary moisture-wicking, heathered, 100% merino wool. The shirt boasts a front pocket, pleated cuffs, an extended hem, a back box pleat that rests between your shoulder blades, and locally sourced, custom-crafted, olivewood buttons with a lavender painted rim. Lastly, the swoop of the back hem frames your butt beautifully and keeps it nicely covered when you bend over.
Nya, pictured here, has a 30" bust, 23.5" waist, and 36" hip and wears a size Small. With those measurements, she could also fit comfortably in an XS.
Why we make it:
Because it's a workhorse that looks like a show horse.
We couldn't find an Oxford in a quality fabric that fit our body well, so we went ahead and made it. Wear it buttoned up, straight against your skin, or open over a tank as a light jacket - don't be shocked if you wear it 5 days in a row.
Because it's a workhorse that looks like a show horse.
We couldn't find an Oxford in a quality fabric that fit our body well, so we went ahead and made it. Wear it buttoned up, straight against your skin, or open over a tank as a light jacket - don't be shocked if you wear it 5 days in a row.
Like a better cardigan.
Warm, soft, and moisture-wicking (i.e. no sweat), it's a layer you'll reach for from autumn to spring.
Warm, soft, and moisture-wicking (i.e. no sweat), it's a layer you'll reach for from autumn to spring.
A garment so good that, according to the data, if you’ve bought one, you come back for 2.68 more.
Meet our Merino Wool
Made in the oldest operating textile mill in Germany, our merino wool is soft, strong, and woven to keep you warm for decades. An excellent heat regulator, merino is extremely breathable and adjusts to changes in your body temperature throughout the day. It's also incredibly wrinkle-resistant, moisture-wicking, and odor-repelling, so you don't need to wash it after every use. You can learn more about this wonder-fiber and our suppliers’ compassionate sheep-care practices below.
Made in the oldest operating textile mill in Germany, our merino wool is soft, strong, and woven to keep you warm for decades. An excellent heat regulator, merino is extremely breathable and adjusts to changes in your body temperature throughout the day. It's also incredibly wrinkle-resistant, moisture-wicking, and odor-repelling, so you don't need to wash it after every use. You can learn more about this wonder-fiber and our suppliers’ compassionate sheep-care practices below.
Oh So Low-Maintenance
Because it's incredibly odor-repelling and moisture wicking, merino does not need to be washed after every use. That's great news because the majority of a garment's impact on our environment comes not from its production, but from its time spent being washed. As long as you're not doing aerobics classes in it, you can get away with dry cleaning our merino once or twice a season.
Because it's incredibly odor-repelling and moisture wicking, merino does not need to be washed after every use. That's great news because the majority of a garment's impact on our environment comes not from its production, but from its time spent being washed. As long as you're not doing aerobics classes in it, you can get away with dry cleaning our merino once or twice a season.
Deceptively detailed buttons
This season, we’ve married our merino wool with a button carved from Portuguese olive wood trees and then painted lavender in Italy. The lavender rim against the Big Purple wool creates a monochrome illusion that's dynamic in its subtlety. And it’s all sewn onto the garment in Big Purple thread.
This season, we’ve married our merino wool with a button carved from Portuguese olive wood trees and then painted lavender in Italy. The lavender rim against the Big Purple wool creates a monochrome illusion that's dynamic in its subtlety. And it’s all sewn onto the garment in Big Purple thread.
Why is this shirt called an Oxford?
In the 19th century, the owner of a Scottish textile mill had the brilliant idea to name the season’s fabrics after all the fancy universities, perfect for marketing to the rich boys who went to these schools. While the Cambridge, Harvard, and Yale weaves flopped, the Oxford was a smashing success. Known for its breathable, crisscrossing basket weave, Oxford cloth became the go-to fabric for polo shirts, giving us the collared silhouette we know today.
Today, Oxford shirts are made in all types of fabrics - including and especially sumptuous merino wool.)
In the 19th century, the owner of a Scottish textile mill had the brilliant idea to name the season’s fabrics after all the fancy universities, perfect for marketing to the rich boys who went to these schools. While the Cambridge, Harvard, and Yale weaves flopped, the Oxford was a smashing success. Known for its breathable, crisscrossing basket weave, Oxford cloth became the go-to fabric for polo shirts, giving us the collared silhouette we know today.
Today, Oxford shirts are made in all types of fabrics - including and especially sumptuous merino wool.)
